The Teleki campaign started
On the 7th of June, on a very special dinner, we launched the most exciting element of our campaign. The Poem-Teller Labels project is an activity which is based on the technology of the augmented reality.
If wine consumers look through their smartphone's camera at the image of Imre Csuja in one of the 10 unique Teleki neck tags, the artist literally comes alive on the label and begins to recite the poem of the given wine. The poems for the wines were written by Judit Ágnes Kiss.
Dinner was preceded by a secret action which lasted for 3 weeks. The participants were members and colleagues of several editorial offices. In the first round they received a pen drive with Imre Csuja's instructions for the joint game. After that we sent them wine in unmarked bottles two more times. They had evaluate the wine based on predetermined criteria. Dinner was also the moment of the great exposure, as the participants in the editorial game realized who was hiding behind the wines.
"According to our latest research, Teleki wines are considered as reliable products with consistent, high quality. However, the majority of consumers are motivated in their decision by playing it safe. We would like to achieve that consumers chose Teleki in the future as well, because for them this name, Teleki equals reliability and the safe quality of the brand in the long run. "said László Romsics, the CEO of our winery. He added to this: "It's not enough if we only have good wine, people also have to think about it like this. That's why we intended to build a direct, reliable, excitingly conversing brand, when we build not only the brand but consumer confidence as well. That's why we have launched our experience-based educational campaign. "
Download the LARA application and enjoy the impressive pairing/couple of Imre Csuja and Teleki wines!